Imagine a world where a close reminisce of the past is always present and days are filled with the better things in life like motorcycles, music, good food, strong drinks and whatever you can think of. That’s Roeg, the for no good reason, good life company. You can count on us to supply the right stuff that complements your style.
This is the vision we created for Roeg, a clothing brand brought to live by Motorcycle Storehouse. Roeg in the eastern and northern Dutch dialect literally translated means Rough. The target set by Roeg was a fashion brand with production distribution of ECE approved helmet accompanied by product that would add value to motorcyclists. No nonsense product with functional features in a design that is both every day and motorcycle function wearable. The logo for Roeg was set as simple corporate logo to give freedom of direction regarding trends in fashion and shifts in consumer groups.
As the lead designer of ROEG I worked on the: logo, font, graphic, funtional fitment, design, concept sampels and supplier contact to name some of the daily tasks and Responsibility.
See the full collection of product at www.getroeg.com