As simple as R&D sometimes appears and not at all noticeable within a house brand that has over 9000 different product. Sometimes that’s the best thing. As the product developer for Motorcycle Storehouse, a wholesaler in aftermarket product mostly targeted on the customizing and maintenance of Harley Davidson and also other brands. We set to improve our own products whiles maintaining the factory set look and feel. For example the re-development of the D-button.
As standard factory set this product was a horizontal housing with 2 modular D-buttons mounted with 2 small bolts connecting the housing to the handlebars. 2 Holes need to be drilled for the wiring to be pulled thought the handlebars to create a clean look. Based on a feasibility research looking at sales numbers, price, production and MOQ this product was a perfect candidate to redevelop in a new better product. There was one mayor issue with the original product that is was horizontal you needed to stretch your hand to far our softening your grip on the handlebar to use the control button. Relocating these buttons vertically in a new housing allows the product to be easier operated and used. After several sketches and spit balling ideas a digital concept was created to fit within the family styling of the horizontal housing. Reducing the amount of parts needed for mounting and making it more suitable for universal properties on a wider variety of styled bikes. The design was given a GO for prototyping. We use a service as well as our own 3D-printer to create 1:1 scale prototypes for fitment test and testing product usage. After this development stage we create all required files for our manufacturer to start production as well as packaging to create a consumer ready product.